Innovators West Enjoying First Year With Official ADRL Sponsorship Status In 2012

Innovators West has been an American Drag Racing League (ADRL) sponsor for the past three years, but the growing company took another step in its partnership with the world’s premier eighth-mile league in 2012 by becoming the Official Harmonic Damper of the ADRL.

It’s been a beneficial relationship for both parties, and Innovators West continues to see impressive growth heading into the final event of the 10-race 2012 ADRL Tour.

“Things are going strong. We’ve been busy and we continue to see growth. We keep trying to develop more and more products to help expand our name in the marketplace,” Innovators West Sales and Marketing Manager Chris Rose said. “We’re glad to be part of the ADRL program, and we’re excited to see it keep growing and expanding as well.”

By producing high-quality dampers that are SFI-approved for everything from professional race cars to street cars, Innovators West has become an industry leader for more than two decades.

Its selection of dampers offers an abundance of benefits for consumers and automobiles.

Its aluminum damper has a steel hub that minimizes overall weight without sacrificing strength or dampening ability.

That makes it possible for consumers to bolt on an overdrive damper onto a car like a Shelby GT500 and pick up nearly 100 horsepower immediately.

The dampers have also been popular on the new 2012 Camaro ZL-1 and Cadillac CTS-V, presenting incredible options for consumers and the same quality dampers that they will find on professional race cars in the ADRL.

“We have dampers to fit almost any application and we’re very excited to see the progress we’ve made on that side of the damper business,” Rose said. “We are also expanding into muscle cars and street cars, offering serpentine accessory drives and billet timing pointers in addition to our full line of harmonic dampers.”

Innovators West has also continued its sponsorship of talented Extreme Pro Stock driver Brad Waddle during the 2012 ADRL season.

In one of the most competitive classes in the ADRL, Waddle and the Innovators West Extreme Pro Stock team continues to make strong strides.

Waddle has been a regular on the ADRL Tour, making solid improvements in a class that just recently had its quickest-ever qualifying field.

“Thanks to Jon Kaase Racing Engines we have plenty of power and now we’re just trying to get that power to the ground,” Rose said. “The car is responding to the changes we’ve been making and we’re hoping for a good showing in Dallas.

It’s definitely a challenging class, but we’re optimistic about finishing the season strong.”

For more information on Innovators West and its harmonic dampers, visit www.innovatorswest.com.

The ADRL World Finals VIII presented by CarSafe takes place on Oct. 19-20 at the Texas Motorplex in Dallas. For ticket information, visit www.adrl.us/tickets.

(Photos by ADRL/Richards)