Innovators West has been an American Drag Racing League (ADRL) sponsor for the past three years, but the growing company took another step in its partnership with the worldâ€™s premier eighth-mile league in 2012 by becoming the Official Harmonic Damper of the ADRL.
Itâ€™s been a beneficial relationship for both parties, and Innovators West continues to see impressive growth heading into the final event of the 10-race 2012 ADRL Tour.
â€œThings are going strong. Weâ€™ve been busy and we continue to see growth. We keep trying to develop more and more products to help expand our name in the marketplace,â€ Innovators West Sales and Marketing Manager Chris Rose said. â€œWeâ€™re glad to be part of the ADRL program, and weâ€™re excited to see it keep growing and expanding as well.â€
Its selection of dampers offers an abundance of benefits for consumers and automobiles.
Its aluminum damper has a steel hub that minimizes overall weight without sacrificing strength or dampening ability.
That makes it possible for consumers to bolt on an overdrive damper onto a car like a Shelby GT500 and pick up nearly 100 horsepower immediately.
The dampers have also been popular on the new 2012 Camaro ZL-1 and Cadillac CTS-V, presenting incredible options for consumers and the same quality dampers that they will find on professional race cars in the ADRL.
â€œWe have dampers to fit almost any application and weâ€™re very excited to see the progress weâ€™ve made on that side of the damper business,â€ Rose said. â€œWe are also expanding into muscle cars and street cars, offering serpentine accessory drives and billet timing pointers in addition to our full line of harmonic dampers.â€
Innovators West has also continued its sponsorship of talented Extreme Pro Stock driver Brad Waddle during the 2012 ADRL season.
In one of the most competitive classes in the ADRL, Waddle and the Innovators West Extreme Pro Stock team continues to make strong strides.
Waddle has been a regular on the ADRL Tour, making solid improvements in a class that just recently had its quickest-ever qualifying field.
â€œThanks to Jon Kaase Racing Engines we have plenty of power and now weâ€™re just trying to get that power to the ground,â€ Rose said. â€œThe car is responding to the changes weâ€™ve been making and weâ€™re hoping for a good showing in Dallas.
Itâ€™s definitely a challenging class, but weâ€™re optimistic about finishing the season strong.â€
For more information on Innovators West and its harmonic dampers, visit www.innovatorswest.com.
The ADRL World Finals VIII presented by CarSafe takes place on Oct. 19-20 at the Texas Motorplex in Dallas. For ticket information, visit www.adrl.us/tickets.
(Photos by ADRL/Richards)