With its sponsored driver, Mick Snyder, putting together an incredible run in the American Drag Racing Leagueâ€™s (ADRL) Pro Extreme class, ADRL sponsor Powersource Transportation is benefitting from the increased publicity it has garnered.
Snyder has won three straight races in the ADRLâ€™s quickest and fastest class, becoming the points leader in the process, and Powersource Transportation, an industry leader in trailer delivery service, has thoroughly enjoyed Snyderâ€™s amazing string of success.
â€œOur exposure is much better because of how well Mick and the car are doing, and we are so happy to see them having this kind of success,â€ Powersource Transportation Owner and President Skip Bakos said.
â€œThey are very genuine people and itâ€™s a privilege to be a part of the team. Seeing the heart they put into it is amazing and itâ€™s nice to be part of that.â€
Sporting the Powersource Transportation Mobile Recruiting Center (MRC) motor home that is at each ADRL event, the top-notch trailer transportation team actively recruits potential drivers at every race, reaching an important client base in the process.
The sixth stop on the 10-race 2012 ADRL Tour takes place Friday and Saturday at U.S. 131 Motorsports Park in Martin, Mich., and it represents the home race for not only Snyder but also for the Griffith, Ind.-based company.
â€œOur MRC motorhome that goes to the ADRL events has gone a long way in creating interest,â€ Bakos said. â€œWhen they see a table and some banners, itâ€™s one thing, but when they see the investment weâ€™ve made, people are going to be more interested.â€
Powersource Transportationâ€™s sponsorship with the ADRL is an opportunity for them to recruit over-the-road truck drivers and the ADRLâ€™s demographics have fit ideally with the age range and experience level that Powersource Transportation seeks.
The fans on 2012 ADRL Tour have presented an even bigger demographic from which to choose as well.
â€œThe venues that the ADRL visits and the races they put on help us attract a great group of customers and owner/operators. Weâ€™re looking for people who own and drive their own trucks, and working with the ADRL has helped us bring in a little better clientele as far as what weâ€™re looking for,â€ Bakos said.
â€œThe contacts we are making are with quality people and we are able to get some ideas in front of them.â€
Now in its third season as an ADRL sponsor, Bakos also talked glowingly about the relationship his company has developed with the worldâ€™s premier eighth-mile drag racing league.
â€œThe ADRL treats us like gold and that is very much appreciated. From a sponsor standpoint, this has been a lot of fun for us,â€ Bakos said. â€œAs more and more people see how fun the ADRL is and what it provides, I believe itâ€™s only going to snowball.â€
Tickets can be purchased at www.adrl.us/tickets and discount tickets are available at any area Oâ€™Reilly Auto Parts store.
For more information on Powersource Transportation, visit www.powersourcetrans.com or call (800) 438-8789.